Why You Should Update Your LinkedIn Profile

LinkedIn is one of the most powerful platforms to forge new connections, increase opportunities, and show yourself in the best light. Conversely, an out-of-date profile is stale and will not encourage viewers to connect with you. Therefore, it is paramount to keep your profile updated.

Here are 5 Reasons Why You should be Updating your LinkedIn Profile often:

Make A Good First Impression

First impressions do matter. Your photograph should be professional, with you front and centre on a non-distracting background. Also important: the photo should be current (i.e. actually look like you now).

Your profile photo is the first thing anyone sees when they look at your LinkedIn page. So ensuring it’s the best representation of you is the least you can do.

Make Your Profile Inviting

Similar to your profile picture, your background photo is an opportunity to showcase yourself again in a subtle representation of your brand. So, again, choose a photo that is inviting but not overwhelming.

Control Your Story

People are researching you. All sorts of companies and people who know you, or are looking for someone like you, are on LinkedIn. Your summary is an opportunity to control how you are perceived – your strengths, your brand, and what you do. Use the first-person and tell your story, so it is comprehensive and easy to read.

Get The Most Out of Your Profile

Due to its professional community, LinkedIn is a chance to increase your visibility to the community at large. To ensure you’re getting the most out of your account, add media like images, videos, and links to websites that highlight your work and achievements.

Be sure to keep updating this section of your profile for others to get a clear picture of what you are up to. This way, other users can see your brand as a compelling persona.

Improve Your Legitimacy

It is crucial to reach out to the people you have worked with in the past and ask them to help out with recommendations or endorsements. Peer-to-peer endorsements are powerful. They lend your profile legitimacy so the people viewing your profile can see what other people think of you. And fear not; you must approve all recommendations before they are posted, so nothing will be published unless you give the green light.

Connect More

LinkedIn has a vast community of users. Many of the users in your community to whom you are not connected already want to know you. They want to connect. These are your prospects, employees, manager, current clients, and competitors. They all use LinkedIn.

It is so important to keep connecting with new people. You meet people all the time, and any one of those people could make a difference in your company or your future. So continue to connect. It can make a world of difference.