SAFETY TRAINING

Summit Diamonds

BRANDING, WEBSITE, COLLATERAL

CHALLENGE

Razi has been in the wholesale diamond and jewellery business for 30 Years. He is very caring, humble, and experienced in the industry and has built a reputation of trust with the many clients he has dealt with over the years.

He decided to change his focus from wholesaling to becoming a leader in buying and selling estate jewellery. He also loves to assist clients with finding the perfect piece of jewelry for all occasions.

He came to us to help him create his new brand and position it as the go-to expert resource for new purchases and estate jewellery and watches.

SOLUTION

We created a logo and a brand that encompasses Razi's expertise and trustworthiness whilst highlighting that he deals in 'luxury' items.

We created patterns and two separate logos to differentiate his two offerings (one for his new items and the other with an 'Estate Stamp of Approval").

His colour palette is simple yet striking and works beautifully in showcasing the magnificent pieces of jewelery he sells.

RESULT

We created a brand and website that provides the foundation for Razi to promote his services through digital ad campaigns that attract new business.

To date, Razi has been very successful with Summit Diamonds, and we are proud to work with him and watch it grow.

SHOUTOUT

“I love working with VanSwag because they always make me feel important.  My success is their success”

Razi
Summit Diamonds

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