LinkedIn is one of the most powerful platforms to forge new connections, increase opportunities, and show yourself in the best light. Conversely, an out-of-date profile is stale and will not encourage viewers to connect with you. Therefore, it is paramount to keep your profile updated. Here are 5 Reasons Why You should be Updating your […]

As a company, it is crucial to have a game plan for marketing your business and brand. Your website is your company. So if you are wondering where to invest time and money, your website is the first place to start. In an increasingly digital world, a prospect will likely check you out online before […]

First off, What is Evergreen content? Evergreen content is content that is applicable, useful, and timeless. As the name suggests, Evergreen Content is metaphorically compared with evergreen trees – the trees that remain green year-round. Similarly, evergreen content is always in season. Now, we’re not saying you should always use evergreen content as a strategy […]

Whether you own a business or you want to take the initiative to pitch a Social Media budget to your boss, know that it’s worth it. Want to know why? Social Media is about People. Not just your people but your customer and potential customer people too. It’s about meeting people and encouraging relationships. These […]

As with all technology, digital marketing evolves fast. As a result, what worked in the past may not get you the results you need in 2022. However, many new tools and techniques continuously appear to help digital marketers drive business online. Your business’s marketing strategy must continue to adapt to these changes to ensure that […]

Practically every enquiry we receive asks us, “How much should a website cost in 2022?” To give you an approximate cost, we need to understand more about your business, its goals and what you need it to do for you. TYPES OF WEBSITES Brochure Style Website This type of website exists simply for existing customers […]

In 1957, two advertising executives drew a tanned, bald, muscular man who resembled a genie and named him Mr. Clean. And at that moment, a branding icon was born. Ask yourself … what does this character have to do with an all-purpose household cleaner?  The answer is nothing; however, he embodies the values and qualities […]