Practically every enquiry we receive asks us, “How much should a website cost in 2022?”

To give you an approximate cost, we need to understand more about your business, its goals and what you need it to do for you.


Brochure Style Website

This type of website exists simply for existing customers to get information about your business.

Marketing Website

A marketing website is designed to promote your services and products, attract leads, and gain new customers.

Custom Built Website

A more complex website that integrates with other service platforms and is set up to sell products manage and
 capture large amounts of data.

eCommerce Website

An online store that promotes and sells products or services.

Website design and development is a service, and just like any service-based industry, the cost depends on the amount of work needed to achieve the results a client wants. Simply, the more work, the higher the price.


From experience, we know that websites commonly fall into the following categories. However, these ‘broad’ categories break down further as we must understand the functionality and design elements required per project. The diagram below is a general range of where our pricing falls, with the caveat that larger websites can fall outside of this guide. However, these numbers are an excellent place to start.

Small Business Websites
  • Responsive Theme/Mobile-Friendly 
  • Fresh, New, Modern and Clean Design
  • SEO Focused Content Writing 
  • 10-15 Pages in Total
  • Photo Gallery
  • Lead Generation Forms
  • Testimonials Section – Google Reviews
  • Social Media Profile Integration
  • Google Analytics Integration (for traffic statistics)
  • Google Search Console (for SEO)

Corporate Websites
  • Everything Included in Small Business Package
  • Blog Integration
  • 3rd Party Integration: Mailchimp, Calendly, QuickBooks etc.
  • Up to 100 Pages

eCommerce Websites
  • Everything Included in Small Business & Corporate Package
  • Woo Commerce, Shopify, or Magento Platform. (price varies based on the platform you choose)
  • 3rd Party Payment and Shipping Integration: Stripe, Canada Post, Ship Station, etc
  • Up to 100 Products Included


If you are only interested in the lowest price available, you will always find someone who is cheaper. Remember, though, a cheap website is cheap for a reason. The price quoted on a website directly reflects how much time, effort, and resources will be put into its design and development.

Ask yourself, “How do I want my business represented to the world?” The cheaper the website, the chances are that it will be less effective in generating the results every business wants, attracting, engaging, and converting visitors to paying customers. But, in the end, a cheap website will make your business look exactly that, cheap.

A well-designed, well-constructed website will get the job done for you by attracting and converting visitors to clients, which is the goal of any website.

At Vanswag Digital, our priority is to provide you with a high-quality, conversion-focused website that delivers a return on your investment.

Don’t wait; give us a call, and let’s chat about how we can help your business get seen and produce results online.